La Planificación y su utilidad en los Medios Publicitarios y en el Neuromarketing / Planning and its usefulness in the advertising media and in Neuromarketing. CU [Internet]. 2015 Jun. 11 [cited 2024 Nov. 22];8(13):112-21. Available from: https://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/88