Strategic management in small and medium enterprises in Mozambique
DOI:
https://doi.org/10.29076/issn.2528-7737vol15iss38.22pp73-83pKeywords:
management, strategic management, small and medium businessesAbstract
This article aims to analyze the strategic management adopted by SMEs, in addition, to carry out the analysis of its strategic formulation in the specific case of Mozambique and also to study in depth how these companies have managed strategically in their environment. It should be noted that SMEs in general are not structured for a strategic management that can be sustainable, adapting to the market in a reactive way, most of these companies are not capable of developing strategies that give them a sustainable competitive advantage in the market they operate. SMEs will be analyzed in the strategic context, as well as the strategic management models that best suit this type of company, using magazines and bibliographic collections related to the subject as support bases.
Keywords: management; strategic management; small and medium businesses
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