Analysis of companies and their Corporate Governance principles through their virtual pages

Abstract

This study explores how companies leverage Corporate Governance principles to gain competitive advantages and promote transparency, integrity, and organizational values. The research empirically analyzes the official websites of five companies based in Guayaquil, Ecuador, assessing how these platforms reflect the implementation of key governance principles. The theoretical framework supports the identification of standards and practices aligned with effective corporate governance. Using a deductive-inductive approach combined with content analysis and direct observation, the study highlights significant progress among the selected companies in transitioning from traditional family-owned structures to more modern, corporate-oriented models. Findings indicate that these organizations have enhanced their financial and economic positioning by attracting new investors and securing fresh capital, thereby improving liquidity and cash flow.