Vol. 18 No. 49 (2025): Volumen 18. Número 49: Septiembre-Diciembre. Edición especial

Consejo Editorial

Comité Editorial

Editor
- PDF (Spanish)

Comité Científico Internacional

Comité Científico Internacional

Editor
- PDF (Spanish)

Preambulo

Preámbulo

Comisión Congreso Internacional de Carreras Administrativas 2024
- PDF (Spanish)

Editorial

La brújula ética de la transformación digital

Phd. Fernando Pacheco Olea
- PDF (Spanish)

Artículos Científicos

Digital transformation and business management:A specialized literature search

Freddy Rodolfo Lalaleo Analuisa, Ernesto Alfredo Jara Vásquez, Frankz Alberto Carrera Calderón, Diego Mauricio Bonilla Jurado

1-17
- PDF (Spanish)
Digital transformation plan for the operational management of the department of property of uniandes university

Gustavo Eduardo Fernández Villacrés, Gissela Alexandra Arcos Naranjo, Tannia Elizabeth Huertas López

18-24
- PDF (Spanish)
Impact of data analytics on modern businesses, with the application of process optimization and customer experience

Verónica Jeanneth Sotelo Reinoso, Isabel Cristina Meléndez-Mogollón, Edgar Edurman García-Silvera

25-33
- PDF (Spanish)
Artificial Intelligence to Forecast Diversityin the Tourism Industry

María Luisa Medrano-García, Iñigo Martín Melero , Raúl Gómez-Martínez, Felipe Hernández Perlines

34-47
- PDF (Spanish)
Integration of artificial intelligence in educational management strategies

Héctor Daniel Morocho Lara, Darwin Patricio Miranda Ramos, Danny Gonzalo Rivera Flores, Iván Villacís Yánez

48-59
- PDF (Spanish)
Gamification and Organizational Justice: a business approach

César Andrés Guerrero Velastegui, Ruth Elizabeth Infante Paredes, Santiago Xavier Peñaherrera Zambrano, Ibett Mariela Jácome Lara, Erika Lizbeth Jiménez López

61-70
- PDF (Spanish)
Gamification as a transformation strategy for organizational culture

César Andrés Guerrero Velástegui, Ruth Elizabeth Infante Paredes, Katherine Adriana Cruz Garzón, Natasha Tamara Villacis Gamboa

71-84
- PDF (Spanish)
The new generation of administrators: challenges, opportunities and emerging needs in Ecuador

Noelia Betsabé Goldstein Molina, Adriana Alexandra Montenegro León, Elsa Josefa Pezo Ortiz

85-99
- PDF (Spanish)
Effective digital marketing strategies for SMEs in the city of Ambato

Edison Manuel Arroba Freire, Byron Sebastián Arroba Freire, Ana Belen Cordova Jara, Orlando Ruben Toscano Ramos

101-108
- PDF (Spanish)
Neuromarketing and digital marketing as positioning strategies for msmes during the pandemic in the DMQ

María Fernanda Baquero Zúñiga, Edgar David Baquero Zúñiga

109-111
- PDF (Spanish)
Neuromarketing and digital marketing as positioning strategies for msmes during the pandemic in the DMQ

Alexander Fernando Haro Sarango

113-125
- PDF (Spanish)
Comparative evaluation of the violet economy in entrepreneurship in the Metropolitan District of Quito: Improvements and challenges for the years 2023 and 2024

María Cristina Aguas Ortiz, Lucía Fernanda Begnini Domínguez, Nelly Carolina Abril Buenaño, Santiago Fabián Illescas Correa

126-138
- PDF (Spanish)
Tariffs and free trade agreements: Strategies for economic growth in Ecuador from the perspective of the Austrian School of economics

Jaime Rafael Artieda Gallardo M. Econ, Carlos Artieda C. PhD

139-149
- PDF (Spanish)

Normas de Publicación

Normas de Publicación

150-155
- PDF (Spanish)

Revista Impresa

Volumen 18. Número 49: Septiembre-Diciembre. Edición especial
- PDF (Spanish)

Vol. 18 No. 49 (2025): Volumen 18. Número 49: Septiembre-Diciembre. Edición especial

Consejo Editorial

Comité Editorial

Comité Científico Internacional

Comité Científico Internacional

Preambulo

Preámbulo

Editorial

La brújula ética de la transformación digital

Artículos Científicos

Digital transformation and business management:A specialized literature search

Digital transformation plan for the operational management of the department of property of uniandes university

Impact of data analytics on modern businesses, with the application of process optimization and customer experience

Artificial Intelligence to Forecast Diversityin the Tourism Industry

Integration of artificial intelligence in educational management strategies

Gamification and Organizational Justice: a business approach

Gamification as a transformation strategy for organizational culture

The new generation of administrators: challenges, opportunities and emerging needs in Ecuador

Effective digital marketing strategies for SMEs in the city of Ambato

Neuromarketing and digital marketing as positioning strategies for msmes during the pandemic in the DMQ

Neuromarketing and digital marketing as positioning strategies for msmes during the pandemic in the DMQ

Comparative evaluation of the violet economy in entrepreneurship in the Metropolitan District of Quito: Improvements and challenges for the years 2023 and 2024

Tariffs and free trade agreements: Strategies for economic growth in Ecuador from the perspective of the Austrian School of economics

Normas de Publicación

Normas de Publicación

Revista Impresa

Volumen 18. Número 49: Septiembre-Diciembre. Edición especial

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